Social Media Advertising Services

Targeted advertising aims to attract users who are potentially interested in a product or service. This does not mean that they have actively searched for them online and are planning to make a purchase. Rather, these are people who are very similar to those who have already made similar purchases and may be interested in purchasing the product.

Let's imagine that there is some online store of children's goods and its management knows that the main customers of the store are women between 20 and 35 years old, who read about healthy eating, are fond of creative kits, sports and nature. If the store's marketer runs targeted advertising to this audience, chances are it will be successful.

Targeted advertising formats

• Graphic targeting is a form of advertising based on the use of images that can be presented either alone or in combination with textual information.
• Video targeting involves the use of commercials on various platforms, as well as in-stream ads that integrates into the content of other videos.
• Audio targeting is based on the use of voice ads that are played while listening to music.
• Text targeting is limited to the use of text ads devoid of visual elements.

How much does targeted advertising cost

The cost of targeted advertising is determined based on the selected audience segments and goals. For example, one of the most expensive segments are iPhone owners aged 30 to 35 years old, living in large cities. This group of users is characterized by the presence of a variety of needs and financial opportunities to meet them. Many advertisers seek to attract the attention of this category of people, which determines the high cost of targeted advertising aimed at them.

Regardless of the niche in which your business operates, competent management of advertising campaigns in social networks can not only significantly increase the average order receipt, but also turn social networks into an additional channel for attracting regular customers.

Social media audience

TikTok — the monthly audience is more than 1.6 billion active users (approximately 44% of them are women and 56% are men). The experience of major global brands and their successful cases suggest that a wide variety of products can be promoted in Tiktok. In addition to school children, this network also has a solvent audience, which designers, lawyers and doctors are looking for and finding.

Telegram — the monthly audience is more than 950 million active users (approximately 48% of them are women and 52% are men). For companies that engage in politics, gambling, or the sale of alcohol or tobacco, access to Telegram is prohibited. And given that there are not so many open channels for business, there is nothing for ordinary B2B companies to do here.

Twitter (X) — the monthly audience is more than 600 million active users (approximately 39% of them are women and 61% are men). X is great for promoting both B2C and B2B projects. The main point to remember is that B2C marketing primary goal is fast sales, whereas B2B focuses on long-term cooperation with clients.